“They have built an entire business model out of failure.” “One of the biggest franchises in the world of football losing every single year to European minnows.” “This is Celtic.” These are just some of the quotes from a recent episode of the Business of Sport podcast, which has gone viral across Celtic Twitter this week. Charlie Methven, the former Sunderland chief, delivered a damning indictment of Celtic’s business model, arguing that it is set up to fail...
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