Marketing Celtic

I know, I know, all we want is a succesful team on the pitch and you have no time for all this marketing and “brand” chat that revolves around modern football and if that’s the sum total of your thoughts on marketing a football club then this podcast is not for you. If, however, you see maximising income as the way of getting the best players in the pitch then hopefully you will find this of interest. I look at our club as failing to communicate well with the supporters...