Behind the scenes with Man Made Music on our new super sonic branding

As The Drum rolls out a new visual identity across its magazine, awards and website alongside the launch of our new Voice issue, it has also been imagining what The Drum sounds like. And so, thanks to strategic music and sound studio Man Made Music, we’ve now got our very own bespoke audio identity. “There’s more to sonic branding than meets the ear,” said Joel Beckerman, the award-winning composer and producer who created The Drum’s bespoke audio identity...