The Drum

Read the latest Celtic news from The Drum.

The Drum · Jun 19, 2018

Behind the scenes with Man Made Music on our new super sonic branding

As The Drum rolls out a new visual identity across its magazine, awards and website alongside the launch of our new Voice issue, it has also been imagining what The Drum sounds like.

The Drum · Jun 12, 2018

How New Balance plans to exploit the ‘gaps’ left by Adidas and Nike at its first ever World Cup

Leading sports brands like Nike and Adidas are “overspending” when it comes to the World Cup, according to New Balance’s head of football.

The Drum · Jun 10, 2018

New Balance shot Russian World Cup work before ‘sensitivity’ – now it owns the space

Brands have realised the operational difficulties in activating marketing campaigns at the World Cup in Russia while it and the west engage in sustained political clashes.

The Drum · Jun 4, 2018

Ocean Outdoor pushes further into Scotland after acquiring Forrest Media

Ocean Outdoor has significantly expanded its national reach with the acquisition of Glasgow-based Forrest Media, handing it new markets across Scotland at a stroke.

The Drum · Jan 2, 2018

All clear for ‘all you can eat pancakes’: Droga5 lifts off with debut campaign for Ihop

In the first campaign of its 60th anniversary (and its first with new creative AOR Droga5), Ihop released a brand new TV spot, ‘Pilots,’ to promote its long-running ‘all you can eat pancakes’ promotion...

The Drum · Jan 2, 2018

Festival season 2018: how to get ahead of the pack this summer

Back in the fading sunshine of summer, festivals dominated conversations across the country as millions shelled out on festival tickets and posted their experiences across social media...

The Drum · Jan 2, 2018

Vox Creative and specialist agency Leviathan launch Mirror Mirage installation for Las Vegas MGM Grand

Vox Media’s creative studio, in partnership with Chicago-based specialist marketing agency Leviathan, has launched a Mirror Mirage installation for MGM Grand in Las Vegas, which is being made available to visitors through January...

The Drum · Aug 22, 2016

How Celtic FC is planning to keep pace with Europe’s commercial elite

Premium: China’s growing fascination with football has triggered an overhaul in the marketing strategies which European clubs are now employing in an effort to strengthen their revenue streams in a sport which is increasingly shaped by financial muscle...

The Drum · May 2, 2016

Celtic land Dafabet in biggest ever shirt sponsorship deal in Scottish football history

Premium: Celtic have agreed a lucrative new shirt sponsorship deal with online betting company Dafabet...

The Drum · Apr 29, 2016

Celtic end speculation over shirt sponsor with new Magners deal

Premium: Following months of speculation surrounding their shirt sponsorship Celtic have announced that they will continue their partnership with Magners Irish Cider...

The Drum · Mar 16, 2016

Prospective Celtic sponsor Fruity King apologises for Jamie Vardy Holocaust ‘joke’

Premium: Mobile gaming casino company Fruity King has apologised for a tweet which compared Jamie Vardy to a victim of the Holocaust, saying that it “was a joke, and no offense was meant”...

The Drum · Mar 12, 2016

Fruity King could outbid Dafabet for Celtic shirt sponsorship deal

Premium: Mobile gaming casino company Fruity King has reportedly emerged as the frontrunner in the race to become Celtic FC’s new shirt sponsor and might be poised to agree what would be the biggest shirt sponsorship deal in Scottish football...

The Drum · Feb 16, 2016

Celtic’s rumoured sponsorship deal with Dafabet could help the club narrow the gap with Europe’s elite

Premium: Celtic are reportedly close to agreeing terms with Dafabet to make the Asian betting firm their new shirt sponsor in what could be just the right move to help the club return to competitive ways in Europe...

The Drum · Jan 28, 2015

When football fans take out adverts: QPR, Celtic, Aston Villa, Manchester City, Millwall & Bolton Wanderers

Premium: Secondary categories: AdvertisingMediaPublic RelationsLocation: UKA group of Celtic supporters sparked debate this week with their full-page newspaper advert describing their Glasgow rivals Rangers as a new club...

The Drum · Jan 26, 2015

Herald & Times group defend ‘Celtic Supporters’ ad and reveal Police Scotland and CAP approved it

Premium: Herald & Times group has defended publication of an advert in the Sunday Herald from a group calling themselves ‘Celtic Supporters’, which claimed footballing rivals Rangers were now a new entity after being placed into liquidation in 2012...

The Drum · Oct 4, 2013

Facebook launch investigation into pic of man holding knife to throat of Neil Lennon

Premium: Facebook is currently investigating the Celtic Green and White Army Facebook page after a picture was posted of a man holding a knife to the throat of an image of Celtic FC manager Neil Lennon...

The Drum · Aug 30, 2013

Deja vu as Lineker draws fire over ‘Bye Bye, Celtic’ Tweets

Premium: BBC football pundit and former England international player Gary Lineker has come under fire for replicating a gaffe made by rivals ITv last year, after he tweeted “Bye bye Celtic” following the team’s draw in the Champions League...

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