Twelfth Fright

If Jock Stein’s dictum about the importance of fans to the beautiful game is true, then after kick-off at Kilmarnock on Sunday, there will, initially, be a dozen minutes of nothing. The PR operation emanating from Celtic over the past couple of weeks should be a valuable case study for any bright young thing attempting to learn the dark arts of corporate communications. For the avoidance of doubt, one thing any organisation should avoid is becoming the subject of derisive ridicule...